Archive for September, 2008

Sep 24 2008

Nike Swimwear: Auf’d?

Published by Carrie under Train Wrecks

What a post?  Yes!  That’s right!  There actually is something to post other than Sir Phelps and his reign over the airwaves.

In a recent press release, Nike Inc. announced that they would no longer invest in competitive swimwear – it was never really in their “long-term” plans.  However, they still will supply their contracted athletes.

“Nike has made a strategic decision as part of the company’s long-term growth plan to focus efforts against its successful swimwear business at retail,” according to the prepared statement provided by spokesman Bob Applegate. “We will continue to supply coaches and collegiate institutions under Nike sponsorship with competitive Nike swimsuits, including Nike Swift Swim that won a combined 15 Olympic medals and set 15 world records since its debut in 2003, but we will not invest in next-generation swim innovation which is not in line with our stated category growth strategy.

No responses yet

Sep 08 2008

Hayley Peirsol Moves On To Triathlons

Published by Suz under Swim Chicks Rule!

When we posted about Hayley Peirsol’s retirement from swimming, earlier this year we were pretty shocked.

But then one of her teammates told us that she was just “over it” and burned out. Then we understood completely.

Hayley has now turned into a triathlete and is loving it! Her goals include making the 2012 US Olympic Team as a triathlete.

According to the Daily Pilot, Hayley has already competed in 3 races and is already winning again.

“I just figured I would try this out. In the past two months, I’ve become more passionate about it, more than I ever had been about swimming.”

The Swim Aids wish Hayley well as she embarks on this new and exciting journey!

4 responses so far