I just stumbled across some Nike Swim ads, and can I say the company needs some serious help. Everything is wrong! Not only do they not use either of their female sponsored athletes (Kaitlin & Maritza), the concept is also completely off. Swimming is not track and field, so it should not be presented to the masses as track and field “in water”. It is a beautiful sport and should be promoted as such. Nike was already in the doghouse with us around here. So now, they too, fail at life.

Check out the hot mess being passed off as ads:

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