Hey, a swimmer’s hair is a top priority! All that chlorine has got to do some serious damage, so who better for a hair/shampoo company to sign to a sponsorship deal than a swimmer? Exactlyyyyy.

That’s what Pantene thought as well as Natalie Coughlin announced her deal with them today.

I’m not sure I can even think of a swimmer/hair partnership in recent years. Can you? I’m sure UltraSwim hooks up some athletes, but what about the big name companies? Head & Shoulders seems to have thrown themselves completely into the NFL/MLB arena.

These companies now have their pick of spokespersons throughout the Olympic season. Who’s next?

Watch a behind-the-scenes video of Nat’s Pantene shoot below…

O/T: If you missed Natalie’s segment on HGTV’s Hollywood at Home, we have it and will post it in the coming weeks!

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